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Market Research

Introduction

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alljoinedup has access to a variety of different data sources in terms of both current / historical data and forecasts. This enables us to summarise the current situation or look at scenario planning for future years.

 

As members of the SMMT we ensure that we are abreast of any changes in production location or ports of entry relevant to UK and European automotive markets, analysing passenger cars and light commercial vehicles alike.  Examples of analysis and research that we offer include:

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  • Competitor analysis – by segment, market, brand or model.

  • Port flows – analysis of port of UK entry and flow from production location.

  • UK sales by registration postcode location.

  • Distances from dealer locations and / or registration locations to UK ports.

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Why is market research important?

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Understanding the market as we move forward will be even more important for automotive brands.

 

  • Electric Vehicles. There are now a wide range of different offerings ranging from the PHEV (Plug-in Hybrid Electric vehicle) BEV (Battery Electric) and MHEV (Mild Hybrid) With the sale of new Petrol and diesel vehicles being banned from sale in the UK in 2035 establishing an electric vehicle offering will be a key battleground in the years ahead.

 

  • New entrants.  Sometimes proposed new entrants fall by the wayside before they have even started (as was the case with Dyson) but there are a raft of new manufacturers and products looking to enter the UK market including Chinese brands Nio, Xpeng, Chery brands and Changan as well as the likes of Rivian and Lucid.

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  • New alliances: It is not just new entrants that will impact the market, it is new alliances forming and possibly existing ones splintering. These alliances will impact production locations and UK ports of entry as increased bargaining power will see existing deals renegotiated.

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  • Production location changes. We have completed extensive work tracking the flows of vehicles from production locations in Europe, the US and Asia into the UK.  Manufacturers are constantly evaluating where it makes most sense to produce their vehicles, and the shipping route / ports of entry are a key part of this. We have also created an app which shows the production location, port of exit/entry and number of units sold for the UK by any given year/quarter.

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Whether you require a quarterly or monthly report showing UK vehicle registrations or a more bespoke piece of analysis please contact Tom Jacobson (tom@alljoinedupconsulting.org) or Ian Anderson(ian@alljoinedupconsulting.org) for a quote. alljoinedup with it's unique and independent understanding of the market can help both ports and logistics service providers to benefit from the opportunities that these changes can offer.

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